Coffee at Piazza San Marco – Total tourist ripoff?

Total ripoff or fair market value?

14.5 Euro (or 108 DKK at the current exchange rate) for a not very good cup of cappuccino at the Cafe Florian at Piazza San Marco in Venezia. Is this a tourist rip-off due to an asymmetric information market failure or fair market value in an economy where services, brand and other intangible values are everything?

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